Who Is Mercury?

As someone who climbed from administrative assistant to Director of Financial Services in two years, yet felt unfulfilled and yet to arrive once I made it, I needed to understand my own attainment paradox. 

The achievement wasn't hollow. I earned it. But somewhere between the bottom rung and the executive floor, I lost the part of myself I was climbing for. She was a performance artist and a magician before running back to New York and rooting down into the economic concrete jungle that is Wall Street, but she wasn't safe. I gave us safety, I took away the art. The achievement turned to ash.

That's the attainment paradox. You spend years chasing the goal. You finally grasp it. And you discover you were holding the wrong thing the entire time.

After that climb, I took some time away and learned of my latent visual arts talents. I decided merging my artistic nature and business acumen would be incredibly fulfilling. I produced luxury experiential events for high-net-worth individuals. Michelin-star dinners for crypto millionaires. Immersive brand activations for men who turned diamonds into NFTs.

I watched the loneliest people I'd ever met live in public and die in private.

Then I worked for an experiential agency generating millions in annual revenue. Two brilliant partners. Exceptional work and background. Unfortunately, they couldn't resolve their fundamental conflict, and I spent months mediating a collapse I couldn't prevent. 

The business dissolved from the inability to integrate opposing forces.

That's when I understood: high-profile performers are alchemical anomalies that can be creative or destructive depending on the support, discipline, and courage displayed around them.

They have salt—the body of achievement, the structure, the material wealth.
They have sulfur—the fire of ambition, the hunger, the relentless drive.

But they're missing mercury—the catalyst that integrates the fixed and the volatile into something whole.

I trained under a mentor who spent years in seclusion developing what she calls "alchemical immersion methodology." She worked with a select few at the highest levels—multi-month, multi-city experiences designed to confront the attainment paradox through dissolution, confrontation, and reconstruction.

She tasked me with operationalizing her approach for founders, above-the-line production professionals, c-suite execs, and entrepreneurs who are ready.

Salt & Sulfur is the result. A transformation agency. Not therapy. Not coaching. Production.

We design multi-month immersive programs with a team of specialists: a licensed therapist for psychological safety, a performance artist for experiential design, film/tv producers and coordinators for precision, and an entertainment lawyer for the complexity this work demands.

We strip you down to your essential elements. Then we transmute you into gold.

This is not for everyone.

If you achieved everything and feel nothing, you might be a candidate.
If your partnership is fracturing and threatening everything you've built, you might be a candidate.
If you know something is fundamentally wrong but you can't name it, you might be a candidate.

Or you might not be. There's only one way to know.